You probably know by now that Georgia is one of the best states around US that offers promising opportunities to build and grow a business venture. Besides the fact that it has diverse industries and market you can cater to, the cost of living is pretty affordable. This includes the residential and office space you’ll need to allot some budget for in order to settle there permanently.
To make sure your target market can easily find you, you need to have a strong physical and online business presence. From a convenient brick-and-mortar business location to the top rank of local search engine results, your name should be easily seen. Thus, you need a mix of strong marketing strategies that include both conventional ways and online marketing techniques such as SEO marketing.
However, that doesn’t mean you have to master SEO strategies by yourself alone. That is a long, tedious process. If you are already busy running your business, you wouldn’t have much extra time learning all about SEO from its broad theories down to the very specific details. Why would you do it yourself when you can let expert professionals do the tedious task for you? After all, it’s the kind of job SEO professionals do every single day. Besides, you can always work with those experts to equip yourself with more knowledge about SEO marketing.
The problem though is that when it comes to picking the right SEO agency for your business, the choices are too plenty that it’s already overwhelming. Truth is, there may be hundreds of SEO agencies available in Georgia, but only several of them can live up to the expectations of their clients as well as their demands. So, how can you pick the right agency that can best help you grow your business?
Basically, an ideal SEO marketing agency should meet several qualifications. We’ve rounded up some ways on how you can choose your Georgia SEO company wisely.
- Check out their years of experience.
Years of experience matter in everything including SEO marketing. It would take some time for a company to master strategies and be familiar with possible challenges they could encounter along the way. The years they have worked doing various tasks in SEO marketing have also probably given them various opportunities to work with different kinds of businesses from diverse industries, ranging from small-scale startups to Fortune 500 companies.
From those experiences, they most likely discovered what works and what doesn’t, depending on what kind of business or website they aim to promote on search engine results. When assessing different agencies for your SEO campaign, ask yourself as you take a look at each name on the list: Have this company did campaigns for businesses similar to mine in the past? What kinds of businesses have they worked with since the inception of their company?
Of course, relying on years of experience as your basis for hiring a company, doesn’t always work best. You may consider novice agencies as long as they can provide solid proof that they can take care of your SEO marketing campaigns in the best way possible. Read some more tips for hiring the right SEO firm in this article.
- Take a look at the company’s case studies and portfolio.
As mentioned above, an ideal SEO company should provide solid proof to back their claims that they are the excellent candidate who can best handle your campaigns. Solid proofs include portfolio, case studies, reviews, testimonials, and references.
Now let’s talk about their portfolio and case studies. Be sure to check their most recent projects, the look and feel of the websites they’ve worked on, as well as the quality of content they produced. But seeing a content that’s compelling, logical, and relevant isn’t enough. What about the results of the campaign? To see that, you need to carefully review their case studies and analyze how effective the campaigns were.
Also, take some time to find honest reviews from their clients. You can even ask for references from the company. A good SEO company would be more than willing to let you talk to their most recent clients, confident that they will say something positive because they have delivered successful results for their campaigns.
- Define specific SEO marketing goals you want to achieve to find the perfect agency that can work towards fulfilling those.
What specific goals would you like to achieve? To find the perfect agency that can work towards those, you need to be honest and clear about this topic first. Then, communicate those goals with the candidate you’re eyeing for. Ask questions such as: Have you worked on goals similar to these in the past? How did it turn out? What specific plans and measures did you do to make it happen?
- Ask yourself: Do they use honest, legit, and ethical strategies for their campaigns?
Some agencies out there who claim to give fast, great results in a very unrealistic timeframe might just be hiding something. But take note: Shady tactics might work for a while, however, it won’t give you great long-term results. Besides, what would your target market say about the integrity of your company? The kind of people who work on your projects reflect on you. So, you’d want to steer clear from the agencies that use unethical and dishonest strategies.
Always ask an SEO company what strategies they use and what is the most realistic timeframe for the campaign. Express how much you value honesty and transparency.
You might see the steps mentioned as something daunting. But there are tons of good reasons why it’s always better not to rush when choosing your SEO marketing agency. You’d allot some fund for your marketing campaigns. The integrity of your company can be at stake. Also, it can make or break the growth of your business. So, don’t cut the process short. Always strive to find the perfect fit for your campaigns.