Are you thinking about expanding your merchandise business, but you don’t have any idea where to start? E-commerce is the right solution as it gives you an opportunity to be more than just a local retailer. It’s a cost-effective method of business expansion which guarantees higher profit than running a chain of traditional stores.
E-stores are convenient for both retailers and shoppers, as the former are able to reach markets globally, while the latter are enjoying the merits of shopping from home, without having to leave the house.
As much as e-commerce sounds appealing, it’s still an enigma for plenty retailers who are either afraid to take the risk of are completely unknowledgeable in this area. Therefore, there are numerous trainings, designed to aid businessmen transfer to the online shopping world.
Kibo code is one such program devised to help people improve their e-commerce profits. For more information check The Kibo Code Review and Bonus offer 2020. These are the main benefits of setting up an e-store.
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Having a brick-and-mortar store works well for businesses whose goal is to operate on a local level. Being an owner of such a business indicates lower chance of expansion out of your local area. However, if you’re more ambitious, searching for a way to popularize your store on a geographically-broader level, then e-commerce guarantees success.
It doesn’t pose any limits in terms of geography. Operating an online shop apart from the physical one means selling your products worldwide, thus entering new untapped markets where it has the potential to make a boom. Anyhow, you have to select the ones where you are most likely to have success, adjusting your range of products in accordance with the target audience.
Another significant advantage of e-commerce over the brick-and-mortar stores is being budget-friendly, lowering your costs in numerous ways. Investing in an e-store is always a wiser decision than opening another traditional one, as it costs less not just to open it, but also to run it in the future.
Online shops don’t require shop-assistants, which means saving money on employees’ salaries. If you want to provide a round the clock customer service, then you have the option of using chatbot which is not only going to answer customers’ questions, but also send them offers of products according to their preferences.
In addition, a standard shop indicates paying rent all year round, unless you own the place yourself. Rents can be pretty high, especially in busy areas where you’re most likely to attract customers. On the other hand, running an e-store doesn’t require any rent, although you still have certain expenses. However, these expenses are mostly in the process of setting the website up in the beginning, while later your costs will be mainly on advertising and website maintenance, costing you less than the rent.
More information on your customers
Although shopping in a brick-and-mortar store sounds like a more personal experience, it isn’t really. Regardless of how persuasive the shop assistants can be, they will never be able to remember the preferences of all of their clients, as it’s simply not possible.
Conversely, e-commerce enables gathering data on all of your shoppers by employing certain digital techniques. You are provided with data on their shopping preferences, which can be later used to personalize their shopping experience. Once buyers visit your e-store, they will be presented with their favorite types of products, thus facilitating their search and increasing the chances of making a purchase.
Furthermore, this data can be used to send them promotions via e-mail or your chatbot. Whenever, there is a special offer or discount, they’ll be the first to know.
E-commerce provides your business with the greatest benefit of being constantly available for your customers. Online shops are extremely convenient as shoppers can order your products at any time of day or night which isn’t the case with the brick-and-mortar ones. Most of them are not open during the night, which is exactly when some people decide to purchase something.
Whether it’s the middle of the night, weekend or a holiday, your business will be available, thus earning a lot of points with regular and potential buyers. Also, even if they want to buy a product when the traditional shops are open, sometimes they lack the time or willingness to go there personally. It’s always more convenient to order it online.
Online shopping is gradually gaining on popularity, mainly due to its amazing convenience.
Setting up an e-shop is a sign of your business moving in the right direction!