SendPulse is a relatively new entrant in the email marketing service provider (ESP) space. It is an integrated platform which allows you to send bulk email, bulk SMS messages and web push notifications to your subscribers. You can use any of these or all of these functions to engage your subscribers and nurture your email list.
SendPulse uses a unique AI functionality which is designed to increase email open rates. It was among the 3 finalists of The Next Web SCALE program of 2016 and was recognised as one of the best startups of 2016 by The Next Web.
Here are 9 key reasons why you should use SendPulse as your primary email marketing software:
1. SendPulse Combines Email with SMS
SendPulse is the only email service in the market that provides bulk SMS services. As such, you can engage your followers not just via email but through SMSes as well.
SendPulse allows you to send individual SMS as well as bulk SMS announcements to any part of the world. You can even automate your SMS message, scheduling it for a particular time and date.
2. Web Push
In addition to bulk SMS messages, SendPulse also gives you the option to use web push to grow your email list.
Web push aka Push notifications allow users to get notifications on their desktop whenever you post new content on your website. It’s a great way to increase traffic to your site as well as attract unique visitors.
3. Easy to Use
SendPulse is a beginner-friendly software which means you can setup your account and create your first email campaign within no time. The dashboard is straightforward and easy to understand. Beginners and advanced users will be able to master the various features in minutes.
4. Send Emails to Unreads
One of the primary goals in email marketing is to increase the open rates of emails.
As a part of SendPulse’s unique AI functionality designed to increase open rates, SendPulse allows you resend emails to subscribers who haven’t opened your email.
All you have to do is click on My Campaigns’, then click on the gear icon next to the email campaign and select send emails to unreads’ as shown in the screenshot below:
SendPulse allows you create automated emails with ease.
You can add triggers to this chain of messages. This could be the trigger after the opening of the first message, after the recipient clicks on the link, or if the email was not opened.
You can also create autoresponders for SMS as well as push notifications.
SendPulse’s autoresponders are accessible even under the free plan.
SendPulse offers a free plan where you’re allowed to send 15,000 emails/month to up to 2500 subscribers. You also get access to premium features such as autoresponders, web push, etc. Unlike Mailchimp’s free plan, SendPulse doesn’t restrict access to any of their premium features.
Even when you decide to upgrade to any of the paid plans, SendPulse offers affordable list-based plans and pay-as-you-go plans.
7. Advanced Email Analytics
Keeping a constant check on email analytics and tracking key KPIs such as open rate, click rate and unsubscribers is critical to running successful email campaigns.
SendPulse offers analytics reports which show the following stats. These stats can also be viewed on the SendPulse mobile app.
- Open Rate and Click Rate
- Click chart
- Geographic stats
- Statistics by device
- Error statistics
8. Drag and Drop Editor
SendPulse allows you to create original and elegant templates for your email messages. Our template builder is easy to learn and use, and it doesn’t require any special skills. Even a beginner who has just decided to launch email marketing can learn how to use this editor.
You can even create sign up forms easily with SendPulse’s drag and drop editor.
9. Responsive Email Templates
SendPulse allows you to create responsive templates using the drag and drop editor. This means that your email will be adapted to all formats of mobile devices and it be possible to view it even on the smallest screen.
In addition to creating your own templates from scratch, SendPulse also has a variety of pre-designed email templates to choose from.
SendPulse offers all the basic features an ESP should while providing a few unique ones which really set it apart. Premium features such as autoresponders, web push, and more are accessible even under the free plan.
The email service would be a good fit for small businesses and professional bloggers who are looking for a cost-effective, yet reliable email marketing software.