The landscaping industry is more competitive than ever!
According to the IBIS World Landscaping Services Industry Report:
- Landscaping services is currently a $115.6 billion dollar industry
- There are more than 600,000 landscape companies in the US
- The market grew at a rate of 4.2% per year on average between 2017-2022.
If you want to outpace your local competitors, a well-crafted, engaging website can give you the competitive advantage you need.
Here are 7 ways a website can boost your landscaping business:
- Your Website is Your Virtual Storefront
Your landscape company’s website is the digital equivalent of a brick-and-mortar store. Instead of walking into your store, your visitors scroll through your pages to learn about your companies, your services, and product offerings.
For example, Accelerator Industries’ home page talks about how they were founded and why, and offers a number of grass catchers and grass catching accessories for you to purchase.
- Your Website is Always Up
Unlike a physical store, which has set hours, customers can visit your website 24/7. While your office hours may be 9-5, readers can check out your site anytime after, note your offerings, and contact you if they have any questions or book a consultation.
- Your Business Will Show Up on Local Google Search
“Google” is now both a noun and a verb. If you want to search something on the web, you “Google it.” By creating a website and then spending a few minutes to sign up for Google My Business, you’ll get a free business profile that can show up when someone searches for landscape companies near them.
The better your website’s design and content is, the more likely you are to rank higher on a search results page, making it easier for your customers to find you!
- Your Competitors Probably Have a Website
Most buyers’ journeys begin with online search. If a potential customer types “landscape companies near me” in a search bar, they will see a list of landscape websites for them to browse, gather ideas, and determine what they need.
Odds are many of your competitors already have a website. If you don’t, that means your potential customers are far more likely to find your competitors before they discover you. Even if you can provide better products and services at a lower cost, if your customers don’t know you exist, they’ll most likely settle on one of your competitors.
- Landscape Companies Can Show Their Best Work
Your landscape company’s website lets you put your best foot forward. You can:
- Show eye-catching before and after photos
- Highlight customer testimonials
- Define your services
- Create a message that resonates with your customers
- And so much more!
Your website can double as a digital resume or portfolio. In fact, many landscape companies will include a portfolio page like this to help convert visitors into customers.
- Not Having a Website is Hurting Your Reputation
Websites are like modern day business cards. If you want to be taken seriously in your industry, you need one. If you don’t have a website, your customers might think you’re new, inexperienced, or don’t care enough about what your work is to have one.
A poorly designed website can also impact your reputation. Imagine getting a resume covered in grease stains and misspelled words. Would you hire that person? Probably not.
- You Can Define Your Niche
Not all landscaping companies are created equal. Everyone has their specialty services, whether it’s something they excel at or something they love doing. Here are just a few niches to consider:
- Residential or commercial landscaping
- Lawn care
- Landscape design
- Landscape lighting
- Tree and hedge trimming
- Gardening
- Landscape products (if you’re selling products, not services)
Highlight a few of your specialized services and include your approach. The more clear and concise you can explain what you do and why you’re the landscaping company a customer is looking for, the better your chances of getting a sale.
Final Thoughts on Landscape Company Websites
It doesn’t matter if you’re brand new to landscaping or have been in the business for 30 years. Every landscaping company can benefit from a website. These are just seven reasons why you need one, but there are countless more. Give your business a boost, and get a website created today!