Starting a therapy blog can connect you with the people who need your help. Here’s why:
- In June 2020, 40% of US adults reported struggling with mental health or substance use
- Anxiety disorders affect 40 million US adults, roughly 18.1% of the population
- Only 15 states require sex education in school to be “medically accurate”
- Depression costs the nation about $210.5 billion annually
Whether you specialize in psychology, physical therapy, or sex therapy, your current and future patients need you more than ever. Here are 7 reasons how starting a blog can help:
Increase Your Website Traffic
Routinely updating your therapy blog makes it easier for patients to find you. Each blog post is an additional page that Google and other search engines index. By maintaining a blog, you are keeping your website fresh and more relevant than a site that hasn’t been updated in months.
Each post also increases the number of keywords used on your site, which helps search engines best respond to someone’s query. Also:
- Having a blog increase your chances of ranking higher in search by 434%
- 95% of searchers never go past the first page of Google’s search results page
- Once you publish 21-54 blog posts, your traffic can increase by 30%
More Reusable Content
Blog posts are full of reusable content. You can take key lines or statistics and repurpose them on social media, in email marketing campaigns, and in your newsletters. You can even create a script from the post and turn it into a YouTube or TikTok video. The more you blog, the more content you have at your disposal.
If you’re unsure of how to best use this content, there are plenty of marketing sites for therapists out there to help. Therapy Everywhere is great for general practices, while other sites, like Oshun Media (an online marketing site for sex therapists) are more targeted.
Running a therapist blog gives you the opportunity to build trust with your readers. Not only are you able to write about what you know – you’re able to inject your personality into your posts, making you more relatable to your potential patients.
Define Your Niche
Therapy takes many forms. Sage specializes in physical therapy, while Jamie Abenroth focuses on sex therapy. By focusing you blog on a specific niche, you’ll find yourself able to reach your target audience more easily.
Prove Yourself As A Thought Leader
The more you write about what you know, the more of an expert you’ll appear to be. On top of that, you’ll also be refining your skills, making you a better therapist.
Rise Above Your Competition
While you’re boosting your search engine ranking, solidifying yourself as a thought leader and writing relatable content. You’re also giving yourself a competitive advantage. Who is a new patient more likely to choose: a therapist they can easily find, read about, and get to know, or a therapist they know nothing about?
A Therapy Blog Can Create Great Book Material
Once you’ve written a series of blog posts, you can take some of the best ones and tie them together into a book. Now you have something to offer site visitors as a freebie in exchange for an email address, or you can publish it on Amazon and add a new revenue stream. Also, you then get to be someone who says, “I wrote the book on that!” What better way is there to solidify yourself as an expert?
A therapy blog can get you more site visits, more patients, and tons of other great opportunities. When it comes to marketing, blogging is also one of the cheapest and more effective options out there. Start writing one today!