Building a balloon business website is a lot like crafting balloon creations; it takes know-how and a certain skill set. But regardless if you have the expertise to launch the website on your own or not, building an online presence is vital to your company’s success. In fact, some experts say it’s one of the most important parts of branding.
We’ve created the following guide to discuss seven crucial steps for learning how to create a balloon business website. So, let’s get started:
#1 Secure the Perfect Domain Name
Before you can build a balloon business website, you need to secure an internet address for it.
This process is done by locating the best available domain name that fits both your target audience and brand identity.
#2 Find an Easy-to-Use Page Builder
Let’s face it; if you’re creating balloon art for clients, you don’t have time to learn computer coding.
One of the best solutions for small business owners is finding a page builder that’s easy to use. These tools work well and allow you to create websites with little to no technical knowledge or effort.
#3 Opt for a Branded Email
There are many reasons why branded emails work better than your traditional email providers, such as Gmail or Outlook.
The main reason for this is that it builds trust and conveys to your audience that the said business is legitimate. A branded email address also looks better on social media and other advertisements and is generally easier to remember.
#4 Create an Appealing Photo Gallery
Your balloon business website offers the perfect opportunity for you to showcase your designs to potential clients.
There’s no doubt you already have lots of photos from your business and creations, so put them to great use by showing customers what you can provide.
Just be sure to lay them out in a catchy and visually appealing way to make people want to keep scrolling.
#5 Embed Your Instagram Feed
Many companies and their customers are avid Instagram users. Embedding your Instagram feed helps build engagement and drive traffic to your site.
And the best part is that the process is simple. Here’s what you do:
- Log in to your Instagram account
- Choose the Instagram image to embed and open the URL
- Find the three dots located in the top right corner and click to choose “Embed.”
- Copy the HTML and embed it on your site
- The Instagram image should now to published
#6 Incorporate Calendar Scheduling
Online appointment systems have been popular for a while now. They are simple and effective for helping ease the stress of scheduling.
Including a calendar scheduling system on your website offers many advantages, all of which ultimately increase your productivity and streamline your processes.
Not to mention, these appointments can be paid at the time of booking, thus reducing your number of cancellations or no-shows.
#7 Focus on Great Local SEO
Perhaps the best reason to build a great balloon business website is to help with local SEO. This process will optimize your site to help it rank better in your local area, thus better reaching your audience.
Local SEO optimizes your site based on your address and city, which helps people find your business online to visit it offline. Not convinced yet? Check out these statistics:
● Google Maps is used by approximately 86% of people to find businesses.
● Google estimates that 76% of those who search online for businesses visit the place
within one day.
● Surveys have found that 61% of people conduct local searches daily.
Hire a Professional
At the end of the day, building a balloon business website is tedious and time-consuming. Hence, many business owners get frustrated and either give up or hire a professional.
You can save yourself a lot of time and headaches by hiring an expert site builder. And if it’s a balloon business, check out the pros at Balloon Suite. They have helped countless other balloon decor specialists build the website and online presence of their dreams and are ready to do the same for you!