ConvertKit is an email marketing tool that is focused on making work easier for bloggers and creators. ConvertKit is a new entrant in a heavily crowded market of email marketing, however, the tool wins on the basis of simplicity.

It is commonly known that tagging helps both the content creator and the audience, it helps the creator with clear and easy segregation and helps the user with easy navigation and getting all the related content in one place.

The tag-based system is not only extremely efficient but also very simple and ConvertKit has created its base around this proven system.

The tool a blend is a blend of powerful features and ease of use, it’s the simplicity which allows it have to a bold tagline, “The power of Infusionsoft, but easier to use than MailChimp”.

Convertkit Review 2020

convertkit review

Lets look into the features of ConvertKit:

1. Systematic Segregation

segment and tagging

Just like tagging your content on different categories, ConverKit lets you segregate your subscribers in different categories. The tag-based system makes the process of managing subscribers and running automation, efficient and easy.

The tool allows you to tag users who do merely as click any specific link on the mail and thus marks them separately for you to access the data and target those users separately.

The tool not only helps you segregate by tagging but also allows you to merge two or more individual tag groups and thus helps you be more creative and dynamic with your emails.

2. Automation

ConvertKit provides you with a very simple automation manager. ConvertKit has come out with a brand new visual workflow builder, similar to ones used by its competitors.

The visual automation builder is extremely fast and displays your outcome in refernce to the output you are trying to achieve, which makes it very simple to use.

This is much of an upgrade as compared to the general rules builder where every automation rule is presented in a list making it difficult for you to know if the outcome will be achieved.

Being able to visually see how the automation process will work saves the user a lot of time and stops from being frustrated with the trial and error process of listed automation rules

3. Creative Personalised Forms

signup forms convertkit

Every creator wants to have a unique subscription form and ConvertKit gives its users four different options of form types:

  • Delivering a freebie
  • Pop up form Newsletter
  • Blog categories

The features of these forms are:

  • Unlimited signup forms
  • Customizable designsLead magnet delivery
  • Responsive templates
  • Customizable fields
  • GDPR (Data Privacy laws) compliant

4. Free Landing Pages

Credit: Convertkit

Not ready with your masterpiece website yet but want to start gathering subscribers and create a buzz?

ConvertKit will let you do that for free. ConvertKit lets you start with an embellished free landing page template and let you begin with gathering your subscribers.

The company gives you access to fully customizable templates which you can create in no time, irrespective of the you being new to landing pages or an experienced designer.

Features of these landing pages include:

  • No coding needed
  • Access to 100,000+ stock images
  • Fully responsive on all devices

The landing pages are divided in four categories to help you navigate through templates better:

  • Lead Magnet
  • Coming Soon
  • Profile
  • Course sign up

5. Personalize Email Templates

ConverKit’s motto is simplicity and staying true to that the company only gives you 5 email templates which are basic and not very fancy.

However, realising the needs to the users, the company allows you to customise or even add your own templates to your account by hard-coding your own HTML templates.

Since not everyone has coding knowledge, the company also provides you with variables that you can insert in the standard templates to make your email template more interactive.

6. Deliverability

convertkit email open rate

How many marketing emails do you generally open? Very few, right! The point of send out these emails is to reach the audience and not just their inbox or spam folders.

While it is difficult to track this and arrive at a reliable number, based on research, ConvertKit achieved an open rate (the percentage of users who actually opened the mail) of 39%, which is higher than most of its competitors.

7. Unparelled Support

convertkit customer support

One thing which is really unique about ConvertKit is the personalized welcome videos you will receive, soon after you sign up. Yes, you read that right, personalized welcome videos.

The company tries to include specific information for the user to make the onboarding easier based on the tools that you are currently using.

Not only do you get a personalized onboarding video, but the company also claims to have an average email response time of 1 hour 14 minutes only, which makes resolving any issue or get any help so much easier and quicker.

The company’s live chat support has never been higher than 30 seconds when considering an average of one week. The company’s live chat support is constantly available during business hours.

Not just on an individual level, but the company is also supported on a community level and has a dedicated slack channel and a Facebook group for external support.

Staying connected with the community that uses the same tool as you not only makes getting acquainted with the tool easier, but you also learn new tricks that you might have not tried on an individual level.

7. Free Migration

convertkit free migration

Moving your subscriber email base from one tool to another can seem daunty and can also cause worry as to losing precious data and analysis.

To make the move easier, ConvertKit provides you free migration to its platform from any other email marketing platforms.

All you have to do is fill out the company’s migration form, so the team can make a seamless move and someone from the team will update you regarding the dates
If you are someone who wants to do this by themselves, the company also helps you with easy to follow guide steps.

Note that the free migration feature is only available for subscribers of the complete plan.
Just like every tool available right now, ConvertKit has its own limitations.

Limitations in Convertkit

1. Less Integration

Being a new tool, ConvertKit offers you fewer integration options from its competitors.

While one can expect the list of possible integrations to increase in the future, before opting for ConvertKit, make sure that the software and tools you use, can be integrated with ConvertKit.

The tool integrates with the most popular third part applications out there, so this shouldn’t be much of a concern while switching to or opting for ConvertKit.

If you are someone who is hooked up on some specific applications, its always better to check first.

2. Less Options for Analysis

What will be the point of shooting emails if you don’t measure the progress in the number of visitors or how much time someone spends on your website?

Analyzing data is incredibly important as it shows which content is being liked more by the audience and which not so much, what is the type of audience/subscriber that is a regular visitor, which geography they are based out of, their age group, etc.

This is where ConvertKit doesn’t get any extra points. While the tool stays true to its motto of simplicity and you can surely access some easily understood and accessible reports, the breakdowns aren’t really available.

The reporting dashboard allows you to view your subscriber acquistion over the past 30 days and different time frames and the rate of conversions but that’s it.

If you are someone who wants to be able to analyse your subscriber data minutely, ConvertKit might not be the right tool for you.

However, if you are someone who’s just starting out and looking for basic data to understand the kind of growth you are achieving, ConvertKit is the tool for you.

3. No Split Testing

Split testing or A/B testing is an important part of quite some online businesses. ConvertKit only allows you to test different subject lines, which also is only possible with one-off broadcast emails.

Thus different sorts of testing with delivery time, email content or testing automations is not really possible with ConvertKit.

Convertkit Pricing Plans

convertkit pricing plans

ConvertKit offers you two plans:

  • Free
  • Complete

What do these plans have in common?

  • Customizable CTAs and signup forms
  • 30+ templates for landing pages
  • Unlimited traffic
  • Personalised domain setup
  • Mobile friendly designs
  • Seamless integration
  • Email broadcast
  • Subscriber tagging
  • Creator community support

Additional features with the Complete plan:

  • Manage over 1 million subscribers on the basis of your plan (the free plan allows you to manage only 500 subscribers)
  • Reporting of your audience
  • Visiual automation funnels
  • Automated email sequences
  • 90+ direct integrations
  • API
  • Premium support
  • Free migration

Convertkit Free Trial 2020

Convertkit gives a free trial of 30 days and you can use according to your business needs and also if you are not satisfied with monthly or yearly plans company gives you a refund also.

You can use convertkit free trial version before purchasing for monthly or yearly package.


While ConvertKit is an incredible tool with great efficiency and simplicity, one needs to be careful with their needs in regards to an email marketing tools.

The features provided by the tool are sufficient and user friendly for a beginner or someone who is in the initial growth stage with their subscribers.

However, the tool may be incompetent in front of High-level markets because of the limited features in regards to integration and data analysis.

I hope this convertkit review helps you to do a deep analysis of this tool. If you liked our article please tell us in the comment section and share with your friends


FAQ on Convertkit Review

How much will ConvertKit Plans cost?

As named the free plan costs you nothing whereas the complete plan starts at $29 per month if you subscribe on a monthly basis, on the basis of a number of subscribers you have.

For instance, if you have up to 1000 subscribers, you pay $29, for 3000 subscribers you pay $49, $99 for 8000 subscribers $1279 for around 200,000 subscribers and the series goes on.

The company’s website has a slider feature to help you estimate the cost on the basis of your number of subscribers.

Annual benefit: When you subscribe to the plan on an annual basis, you pay only for 10 months and get to use the plan for 12 months, i.e. you pay $290 for 12 months.

What happens when there is a change in the number of Subscribers?

Your number of subscribers will eventually grow, in this case, the company automatically pushes you up to the next plan and allows you to continue growing and doesn’t affect your daily run of the mails.

In the unlikely scenario, when the number of subscribers goes below your set plan, you can contact the customer service team and they will manually downgrade the plan for you.

Will I get a free trial

The company allows you to signup for a 30-day free trial to see if the tool meets your business needs.

Thus giving you an option to see if this really works for you before investing your hard-earned money.

Not only does the company give you a 30-day free trial, but the company will also give you a refund if you aren’t satisfied. Irrespective of whether you are hooked on a monthly plan or a yearly plan, if you realize that ConvertKit isn’t the right tool for you, the company will give you a refund as long you request for closure within 30 days of your signing up.