A law blog will help you demonstrate your expertise as a thought leader in your field. By showcasing quality, informative content, you’ll have an easier time attracting your ideal clients. Content in your law blog can:
- Generate more leads
- Showcase your awards
- Be a great news source
- Boost your SEO
- Bolster your reputation
- Answer common questions
- Increase your profits
Starting a successful law blog can be done in three easy steps:
- Pick a niche
- Bainstorm and write about topics within your niche
- Remain consistent and engaging with the content you’re posting.
Step 1: Pick a Niche
Every law firm has a niche. Anderson, Field, McIwain, and Eubanks Inc. specializes in family law, so that their recent posts cover information about residency requirements, property division, and parenting.
Weier Law is a firm of personal injury lawyers at also specialize in auto accidents. Their blog highlights subjects like how to deal with an auto accident in Washington State, reasons to hire a personal injury attorney, and whiplash.
If your law firm has a wide ride of specialties, determine where you would like to drive your focus. It’s okay to have two or three niches, but the more your content varies the harder it will be for search engines to determine if you’re the “to-go” source for a search bar query.
Step 2: Brainstorm and List of Topics and Write Them
With a niche in mind, you are ready to brainstorm ideas for your law blog. Think about anything that your clients would take an interest in, and what interests you about the areas of law you practice. Consult your colleagues and friends for additional ideas.
Also, have fun with this stage. Be creative. Think about movies or TV shows where characters are also practicing your niche. What are they getting right? What’s completely off base? The more engaging and informative the idea is, the better chance you’ll have of generating interest from your desired leads. If you’re run dry, Forbes has great brainstorming tips for inspiration.
Once you’ve got a couple great ideas, it’s time to organize them and start writing.
Step 3: Stay Consistent and Engaging
When you start a blog, we recommend creating a posting schedule and an engagement strategy before publishing. If your law blog is for personal injury lawyers, here’s what a posting schedule may look like:
|Post||First Draft Due||Final Due||Engagement|
|How to determine who’s held responsible||01/04/2021||01/08/2021||Facebook, LinkedIn, TwitterHashtags used: ???|
|You statute of limitations||01/11/2021||01/15/2021||Facebook, LinkedIn, TwitterHashtags used: ???|
|How do personal injury claims work||01/18/2021||01/22/2021||Facebook, LinkedIn, TwitterHashtags used: ???|
|What to do if you’ve been injured||01/25/2021||01/29/2021||Facebook, LinkedIn, TwitterHashtags used: ???|
|How to find the personal injury attorney that’s right for you||02/01/2021||02/05/2021||Facebook, LinkedIn, TwitterHashtags used: ???|
|What should I expect at my court proceeding||02/08/2021||02/12/2021||Facebook, LinkedIn, TwitterHashtags used: ???|
And so on.
You should have at least a month’s worth of blog posts written before publishing. This will help you stay ahead.
Final Notes on Your Law Blog
Starting a law blog is easy. If you keep it well-maintained and engage with your audience, it could provide you with a great ROI. By following these three simple steps, you’re well on your way to creating a successful law blog.