Are you looking to make some money on the internet? If so, ecommerce should be the best choice, and print on demand in particular.
The principle behind this business model is relatively simple – you create designs that people would put on various merchandise. T-shirts are the first thing that comes to mind, but you can sell plenty of other products, like hoodies, phone cases, key chains, etc. Basically, anything that you can put a print on.
Sounds intriguing, right? If so, you will want to continue reading and find out everything there is to know. Once you are finished with this article, you can be on your way to starting a venture like this as well.
Table of Contents
Steps to Make Money with Print on Demand
Writing a Plan
Taking that first step is always the most difficult thing. However, those who decide to take action rather than waiting around for things to happen automatically always have an edge.
Start with a plan where you emphasize the most important aspects of the business. Include your goals but never exaggerate because it is easy to lose motivation.
The business may start slow but that should never be a reason for panic. Take as long as you need as doing things right is much more important than rushing it.
Picking The Right Platform and Supplier
Some individuals like to be in control and take care of everything themselves, which, in this case, would be merchandise, orders, returns, inventory stocking, etc.
Things can be a bit easier if you decide to take a route of being a middleman. And for that, you will want to pick the right platform first. When it comes to being the best platform for print on demand, nothing holds a candle to Printify.
It has everything that both newcomers and experienced marketers need. Be sure to browse the website and find out all the great advantages that they offer. Going with Printify for this business is never wrong.
Developing a Website
Once you have a domain name and hosting, your website will be up and running. But things are only starting. A website will require more polishing than one may expect at first.
First of all, you want to take care of the basics, which include:
- A favicon.
- Social media buttons.
- A search bar.
- Mobile optimization for smartphone and tablet users.
After that, start putting in the products. Use the highest possible quality images and make sure your descriptions are optimized.
Focus on search engine optimization as organic traffic is worth more than any other kind. When you are finished with the basics, consider hiring a professional who can take the store to the next level. That is if you have the funds for it.
A sustainable business on print on demand will not happen unless you are doing great in the design department.
People will get bored in no time and if you want to reignite their attention, you will want to put out more designs.
It is only natural that not everyone has the artistic touch and they may end up struggling with this part of the business. But that should never be a worry because you can always hire a freelancer.
Plenty of graphic designers would be more than happy to cooperate with you and you can find some who are not that keen on making money as much as they are eager to add something to their portfolio.
Some freshness will do your store plenty of good and the more unique designs you have to offer, the higher your chances are to make money.
Advertise on Social Media and Other Channels
SEO is great but limiting yourself to that is ill-advised. Instead, you ought to spend some resources on PPC advertising and social media. Especially the latter.
Social media is great for direct interactions with your audience. Doing so will show them that you genuinely care, and a response to a simple comment could make someone’s day.
Contests and giveaways also happen to be one of the most popular social media marketing methods. It helps when you know that people will enter for a chance to get free stuff even when they do not really need it.
Finally, you have influencers who can make a world of a difference with a single shoutout to the right audience.
Look to Scale
Do not stop but strive to consistently move forward. There will be plenty of ups and downs but this sort of thing is natural in every business. Get through the bad times and look to grow your business and improve yourself as a person and a businessman.
Research the Competition
Competition is one of your greatest foes, but it can also become one of the best allies. When you feel like things are not working out, look at what other print on demand stores are doing and take some inspiration. There is no reason to think about this being unethical or anything of the kind. Everyone is doing it already anyway.