Are you trying to get more site visitors for your landscaping blog? Start by asking your audience what they’d like to see.
Garden with walkways and green grass. Photo taken from above drone.
Survey Your Client Base
If you have an email list, generate a survey that asks them a little bit about your business. Some questions should include:
- Customer demographics
- Age range
- Home of type
- Location
- Social media platforms
- How did they find you?
- What made you decide to work with me?
- How much do you know about landscaping?
- What should people know about landscaping services?
- What would people be surprised to know about my landscaping services?
- Would you refer me to a friend? Why or why not?
Gather this data and try to find some common threads. If two-thirds of your customers found you because they heard that you’re the go-to for flagstone patios, then you should start writing about flagstone patios. If you specialize in irrigation like Yard Master Inc., write a series about what people should know about irrigation. If you’re great with fire pits like E and B landscaping, write about it.
As long as you ask, surveys can give you plenty of useful information about your customers. By asking what social media platforms they use, you’ll learn where you should be engaging with prospects and populating new articles from your landscaping blog. If you learn that most of your customers have small backyards, write about landscaping ideas that will inspire them to make the most of their space.
If you don’t have an email list, it’s easy to get one started. Otherwise, ask people in related fields (gardeners, real estate agents) what landscaping ideas their customers like.
Create Customer Personas
Want to find your ideal client? Create them. We all have that ideal client in our head – the one that we’re specifically marketing to, whether we realize it or not. Creating a customer persona is like writing about a character in a story. In this case, however, the character is your client and the story is your business.
Try to learn as much about them as you can:
- Age
- Location
- Home type
- Occupation
- Income
- Education
- Relationship status
- How much do they know about landscaping?
- Who are their family and friends?
- What are their hobbies and activities?
- What social media platforms do they use?
- Where do they get their news?
- What magazines do they read?
- Religious affiliations
- Favorite shows
- Favorite books
- What are their pain points?
- For landscaping
- In general
- Goals and aspirations?
- For landscaping
- In general
- What are their fears?
- For landscaping
- In general
- What else is important to them when it comes to working with you?
By answering these questions, you’ll have an idea of who you’re trying to promote your landscaping blog to and where you can find them.
Promote a Landscaping Blog for Customers: Current and Ideal
Generating a survey or creating a customer persona(s) are both savvy strategies that will give you promotional ideas. If you take both approaches, you can begin to draw common threads between your current customers and your ideal ones.
While you were creating your customer persona(s), you likely had a couple of your previous clients in mind. What did you like about them in particular? Analyze their survey results again to fine tune your customer persona(s). Start writing about topics that they’ll find interesting and populating your blog posts where they hang out online. If your content is consistent and engaging, odds are you’ll start generating quality leads and reaching the clients you want.
Keep promoting your landscaping blog this way and update your approach as needed. The more you write about the need states of your ideal clients, the easier time you’ll have getting traffic to your site.