Blogging is one of the best methods to present your view. The big problem with blogging is about increasing bounce rate. So Now I’m sharing you some tips on How to Reduce Bounce Rate of a Website.
Many bloggers are also not aware of this. The bounce rate can lead to your reputation decline. It simply means that visitors did not find valuable content on your site so he doesn’t want to read other content on your site and quit after one page.
This is taken seriously by the search engine and your SERP can be down due to this. This is also a reason for low earnings by Adsense or other advertiser groups.
Factors Affecting Bounce Rate of a Website
There are many factors that decide your Bounce rate. Some of these are:
1. Quality of Visitors
Remember one thing quantity can decrease quality. If you want large traffic for your blog then it can increase the bounce rate because for large traffic you build many inappropriate backlinks and done many link exchanges.
This can damage your quality. Always try to build reputed visitors. I also agree that large traffic is necessary for the survival of the blog but for this, we don’t underestimate quality.
2. Behavior Towards Bots
Bots are generally used by many search engines to fetch content and links as well as many spammers also use these tools to grow down a blog. Keep strict rules against Bots and try to avoid spam Bots.
You can do this in blogger by robots.txt file and for WordPress many plug-ins are available.
3. Content Quality
As said earlier always ask yourself whether your content is useful for a reader or not. If it is useful then write otherwise move to the next topic.
This helps you to judge your quality. If your newbie one of the best ways to increase your quality is reading. Try to read more and more content of other pro bloggers and try to copy their style, not content.
How to Reduce Bounce Rate in WordPress
I talked about Factor influencing Bounce Rate now we talk about the biggest issue on how to fix it. I have read the opinion of many pro-bloggers and came to the conclusion that no-one can really make your bounce rate percentage zero but you can use some tactics to lower down your bounce rate. This will help your growing need. Here are some of the tips that I think is essential:
1. Internal linking
It is the best method to decrease your bounce rate. I had written many posts then try to link them with one another. Suppose you have a category of Android and you have written more posts in this category then link that post together with matching keyword.
This will enhance your traffic as well as help you to maintain bounce rate but don’t grow fake internal linking like linking those keywords which don’t have any relation with the linked keyword.
2. Quality Backlink
If your blog niche is blogging then try to build backlink in blogging niche blog because the visitors viewing those blogs are interested to view that kind of post.
Suppose you make a backlink in health blog then visitors of that blog are not too interested in your writing so they don’t view your blog thoroughly.
This will decrease your traffic leading to an increased bounce rate. Also, try to build backlink in reputed blogs with high PR.
3. Related Post
If you don’t have any related post plug-in than you’re lacking a lot. It will help your visitor to found more content related to their interest resulting in more page views and decrease bounce rate.
For WordPress, there are many plugins available that will help you in doing this.
Always try to keep updated yourself what is doing in the present. People like to read those articles which are happening in the present. You can co-relate your article with the past to make it more interesting.
If you want to know what is trending nowadays then go to Reddit or Blogging community and find that. Know if people find one article useful then they can become your regular readers.
5. Improve Website Speed
Speed of website is very important. According to one post of fastcompany.com If the speed of Amazon website slows down for a second, then it will lose 1.6 billion in sales every year. Therefore, the speed of the website is very important, because no person will want to stay on a slow loading website.
There are many online tools available to check website speed. Like pingdom, GTMetrix and many more. We have also prepared a very good guide on how to speed up the website, we have increased the speed of our website to 100/100 in the GT metrics tool.
And you too can increase the speed of your website so much if you follow this guide completely. And you too can increase the speed of your website so much if you follow this guide completely
6. Use Rich Content
By this rich content, I mean use as many images and videos in your blog as possible. This will keep the user engagement on your blog and they will not leave your site soon. As your site’s bounce rate will be low and your site will perform very well in search engine.
7. Make Your Content Readable
According to a survey, people spend less than 15 seconds at the time of reading blogs. And in such a case, if you have written big paragraphs in the blog, no one will read it.
So I may give you a suggestion that keeps the blog in short paragraphs between 2 to 3 lines. With this, your user will not have any problem in reading and he will spent more time on your blog, this will reduce your bounce rate.
8. Write Intent Based Content
It is very important to write the intent based content that if the user came to your blog and he did not find what he is looking for then It will go from your website, which will increase the bounce rate of your site.
By the way, this is a big topic even then I try to understand you in the short If someone is searching online how to transfer money from paytm then bank account and he came to your blog where he found.
When the Paytm company started, who is its founder, then he will immediately leave your site, because you did not tell what he is looking for?
So this is not intent based content
In all the above article How to Reduce Bounce Rate of a Website, I tried to provide all those helpful points which can reduce your Bounce Rate.
Form past to present. If you think I missed any point then add in your view in comments. It is well appreciated by me. Thanks for Reading.