When you’re blogging for lawyers, you’re increasing your number of indexed pages on Google. These posts provide you with organic content, which is especially vital for lawyers that want to market their firm.  Law firms are notorious for having high cost-per-click...

There are two basic questions you should ask yourself before starting every piece of writing: why am I writing about this and why should someone care? These questions are easy to answer when you’re covering breaking news. When you’re coming up with kitchen design...

Are you trying to get more site visitors for your landscaping blog? Start by asking your audience what they’d like to see.  Garden with walkways and green grass. Photo taken from above drone. Survey Your Client Base If you have an email list, generate a survey...

Whether you’re writing a blog about landscaping services or a celebrity gossip column, the fundamentals for growing site visitors are all the same. Identify your customers wants and needs, and answer the questions they have.  Man laying grass turf rolls for new...

close up of woman hands and neck with boho gem stones accessories Jewelers follow the four Cs when evaluating diamond quality - cut, color, carat, and clarity. Jewelry bloggers have two additional Cs to keep in mind: content and customers. High-Quality Content When...

transportation and vehicle concept - parking ticket on car windscreen For law bloggers, reaching people with specific legal needs can make the difference between wasted words and a huge ROI.  In blogging there is strength in specificity. McKinley Irvin specializes in...